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Academic Journal

Direct-to-consumer prescription medication advertisements on social media: The role of social factors.

  • Authors : Fogel J; Department of Business Management, Brooklyn College of the City University of New York, Brooklyn, NY, USA.; Shraybman-Buynova J

Subjects: Social Media* ; Prescription Drugs* ; Direct-to-Consumer Advertising*

  • Source: Health marketing quarterly [Health Mark Q] 2023 Apr-Jun; Vol. 40 (2), pp. 190-205. Date of Electronic Publication: 2021 Dec 05.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Responses to direct-to-consumer advertising in Australia: Comparing experience.

  • Authors : Goodall S; Faculty of Health, Centre for Health Economics Research and Evaluation, University of Technology Sydney, Sydney, Australia.; Viney R

Subjects: Direct-to-Consumer Advertising*/Direct-to-Consumer Advertising*/Direct-to-Consumer Advertising*/methods; Humans ; Advertising/Advertising/Advertising/methods

  • Source: Health marketing quarterly [Health Mark Q] 2022 Oct-Dec; Vol. 39 (4), pp. 398-409. Date of Electronic Publication: 2022 Sep 20.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States.

  • Authors : Koku PS; College of Business, Florida Atlantic University, Boca Raton, Florida, USA.

Subjects: Direct-to-Consumer Advertising* ; Prescription Drugs*; Advertising

  • Source: Health marketing quarterly [Health Mark Q] 2021 Jan-Mar; Vol. 38 (1), pp. 23-34. Date of Electronic Publication: 2021 Jul 03.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

The evolving landscape of menstrual product advertisements in the United States: 2008-2018.

  • Authors : Liu D; Mailman School of Public Health, Columbia University, New York, New York, USA.; Schmitt M

Subjects: Advertising* ; Menstrual Hygiene Products*; Female

  • Source: Health care for women international [Health Care Women Int] 2023 May; Vol. 44 (5), pp. 537-565. Date of Electronic Publication: 2021 Apr 07.Publisher: Routledge Country of Publication: England NLM ID: 8411543 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

"But I think there's always been that stigma": Adult women's perceptions of menstrual product advertising.

  • Authors : Mucedola AS; Visual and Performing Arts Department, Finger Lakes Community College, Canandaigua, New York, USA.; Smith AM

Subjects: Advertising* ; Menstrual Hygiene Products*; Adult

  • Source: Health care for women international [Health Care Women Int] 2023 May; Vol. 44 (5), pp. 583-600. Date of Electronic Publication: 2022 Nov 11.Publisher: Routledge Country of Publication: England NLM ID: 8411543 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Self-imagery and advertising effectiveness: the role of sense of presence.

Subjects: Advertising*/Advertising*/Advertising*/methods ; Attitude*; Humans

  • Source: The Journal of general psychology [J Gen Psychol] 2023 Apr-Jun; Vol. 150 (2), pp. 212-233. Date of Electronic Publication: 2021 Sep 20.Publisher: Routledge Country of Publication: United States NLM ID: 2985111R Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads.

  • Authors : Yang C; Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USA.; Kim G

Subjects: Advertising*/Advertising*/Advertising*/methods ; Health Promotion*/Health Promotion*/Health Promotion*/methods; Humans

  • Source: Health marketing quarterly [Health Mark Q] 2023 Jan-Mar; Vol. 40 (1), pp. 39-58. Date of Electronic Publication: 2021 Nov 24.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Asking a doctor versus referring to the Internet: A comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising.

  • Authors : Jiang P; a Department of Marketing, School of Business Administration , La Salle University , Philadelphia , Pennsylvania , USA.

Subjects: Advertising* ; Internet* ; Physicians*

  • Source: Health marketing quarterly [Health Mark Q] 2018 Jul-Sep; Vol. 35 (3), pp. 209-226. Date of Electronic Publication: 2018 Dec 14.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Brand awe: A key concept for understanding consumer response to luxury and premium brands.

Subjects: Advertising* ; Consumer Behavior* ; Emotions*

  • Source: The Journal of social psychology [J Soc Psychol] 2021 Mar 04; Vol. 161 (2), pp. 245-260. Date of Electronic Publication: 2020 Sep 02.Publisher: Routledge Country of Publication: United States NLM ID: 0376372 Publication Model: Print-Electronic Cited Medium:

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Academic Journal

Visual elements in direct-to-consumer advertising: Messages communicated to patients with arthritis.

  • Authors : Willis E; a Department of Advertising, Public Relations, and Media Design, College of Media, Communication, and Information , University of Colorado , Boulder , Colorado , USA.

Subjects: Advertising* ; Persuasive Communication*; Arthritis/Arthritis/Arthritis/*therapy

  • Source: Health marketing quarterly [Health Mark Q] 2017 Jan-Mar; Vol. 34 (1), pp. 1-17. Date of Electronic Publication: 2016 Oct 19.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium:

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