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Impact of Green Marketing Strategy on Brand Awareness: Business, Management, and Human Resources Aspects

• Authors : Nohekhan, Mahdi; Barzegar, Mohammadmahdi

Subjects: Economics - General Economics

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Analysis of the Influence of Brand Awareness and Service Quality on Customer Interest in Using Home Ownership Products (KPR) Griya Hasanah Study on: BSI KC Customer Tanjung Karang.

• Authors : Murti, Aria Amelda¹ ; Bahrudin, Moh.¹; Devi, Yulistia¹

• Source: KnE Social Sciences. 5/17/2024, p253-268. 16p.

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The Influence of Corporate Social Responsibility in the 2022 Desa Brilian Program on Bank Rakyat Indonesia's Brand Awareness [Case Study: Burai Village, Tanjung Batu District, Ogan Ilir Regency].

• Authors : Elfaridzi, M. Thoriq¹; Nofiawaty¹ ; Nailis, Welly¹

• Source: KnE Social Sciences. 5/3/2024, p598-608. 11p.

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Digital Marketing Strategy to Build Brand Awareness of the SiCepat Express During the COVID-19 Pandemic.

• Authors : Anandita, Risa¹; Bin Amsar, Arziman¹; Lukiyanto, Kukuh²

• Source: KnE Social Sciences. 3/22/2024, p106-115. 10p.

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Análise do segmento de publicidade com foco em Product e Brand awareness.

• Authors : Machado Botelho, João Pedro¹ ; Renato Pakes, Paulo² ; Soares da Rocha, Tiago³

• Source: GeSec: Revista de Gestao e Secretariado. 2024, Vol. 15 Issue 2, p1-20. 20p.

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The Existence of Digital Marketing in Supporting Brand Awareness and Consumptive Behavior: A Review with Systematic Literature Review (SLR) Method

• Authors : Eko Juni Wahyudi Wahyudi; Sudarmiatin Sudarmiatin

Subjects: digital marketing, brand awareness, consumptive behavior; Social Sciences

• Source: International Journal of Business, Law, and Education, Vol 5, Iss 1, Pp 1251-1260 (2024)

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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

• Authors : Andreas Raditya; Eric Harianto; Faiza Husnayeni Nahar

Subjects: brand awareness; brand image; experiential marketing

• Source: Jurnal Aplikasi Manajemen, Vol 22, Iss 1, Pp 83-96 (2024)

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Pengaruh Brand Awareness, Brand Image, dan Brand Personality terhadap Keputusan Pembelian Layanan Hiburan Digital Subscription Video on Demand (SVOD)

• Authors : Farid Subkhan; Firqi Barrygian

Subjects: brand awareness; brand equity; brand image

• Source: Jurnal Administrasi Bisnis, Vol 13, Iss 1, Pp 72-83 (2024)

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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics.

• Authors : Majeed, Muhammad Ussama¹ (AUTHOR); Aftab, Hira² (AUTHOR) ; Arslan, Ali³ (AUTHOR)

• Source: PLoS ONE. 2/23/2024, Vol. 19 Issue 2, p1-26. 26p.

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Relationships among happy songs, store brand image, and store brand awareness.

• Authors : Yuan, Guangquan¹; Yang, Heping¹

• Source: Social Behavior & Personality: an international journal. Feb2024, Vol. 52 Issue 2, p1-8. 8p.

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