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Academic Journal

A rough set-based association rule approach implemented on a brand trust evaluation model.

Authors : Liao, Shu-Hsien¹ (AUTHOR) ; Chen, Yin-Ju² (AUTHOR)

Source: Journal of Experimental & Theoretical Artificial Intelligence. Oct2017, Vol. 29 Issue 5, p911-927. 17p.

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Academic Journal

Cytogenotoxicity of shakes added with synthetic microingredients.

Authors : Moura, Débora Dayane Araujo¹ ; Peron, Ana Paula¹ ; dos Santos Veloso, Cleidiane Josefa¹

Source: Revista Ciência e Natura. 2017, Vol. 39 Issue 3, p520-525. 7p.

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Academic Journal

BRANDRIGHT.

Authors : Kiser, Jessica M.¹

Source: Arkansas Law Review (1968-present). 2017, Vol. 70 Issue 3, p489-552. 64p.

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Academic Journal

The Effect of Mental Simulation (Process- Versus Outcome-Focus) on Extension Evaluation: A Bipolarized Fit Perception.

Authors : Kim, Yeung‐Jo¹ ; Song, Sie‐Yeoun²

Source: Japanese Psychological Research. Jul2017, Vol. 59 Issue 3, p201-208. 8p.

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Academic Journal

Are Luxury Brand Labels and “Green” Labels Costly Signals of Social Status? An Extended Replication.

Authors : Berger, Joël^1,2

Source: PLoS ONE. 2/7/2017, Vol. 12 Issue 2, p1-17. 17p.

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Academic Journal

PREMISES FOR THE DESIGN OF THE TOURISM BRAND OF LOCALITY TÂRGU-JIU.

Authors : Niculescu, George¹ ; Jinaru, Diana ; Jinaru, Aron

Source: Annals of the Constantin Brancusi University of Targu Jiu-Letters & Social Sciences Series. 2017 Supplement, p57-65. 9p. 1 Black and White Photograph, 1

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Academic Journal

Generic versus branded medicines: An observational study among patients with chronic diseases attending a public hospital outpatient department.

Authors : Das, Manisha¹; Choudhury, Supriyo¹; Maity, Somnath¹

Source: Journal of Natural Science, Biology & Medicine. Jan-Jun2017, Vol. 8 Issue 1, p26-31. 6p.

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Academic Journal

ATTRIBUTES THAT DEFINE THE CATEGORY OF CONSUMER FASHION BRANDS FROM CUSTOMER'S POINT OF VIEW.

Authors : NOVOTOVÁ, JITKA¹

Source: Ad Alta: Journal of Interdisciplinary Research. 2017, Vol. 7 Issue 1, p125-132. 8p.

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Periodical

Off-Color Ads by Beauty Brands.

Authors : Samuelson, Kate

Source: TIME Magazine. 10/23/2017, Vol. 190 Issue 16/17, p16-16. 1p. 1 Color Photograph.

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Academic Journal

Antecedents and outcomes of online brand engagement.

Authors : Loureiro, Sandra Maria Correia^1,2,3,4 ; Gorgus, Tatjana^1,2,3,4 ; Kaufmann, Hans Ruediger^1,2,3,4

Source: Online Information Review. 2017, Vol. 41 Issue 7, p985-1005. 21p.

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