Search Results

The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image.

• Authors : Permatasari, Ratih Devita¹; Rohman, Fatchur²; Prabandari, Sri Palupi³

Subjects: *BRANDING (Marketing); *SALES promotion; *REDEMPTION (Law)

• Source: International Journal of Research in Business & Social Science. Dec2022, Vol. 11 Issue 9, p67-76. 10p.

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NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS.

• Authors : JIN-SONG HUANG¹ ; LIUNING ZHOU²

• Source: Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 7, p1151-1162. 12p.

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COMPARATIVE ANALYSIS OF MARKETING OF BRANDED AND UNBRANDED LOCAL RICE IN BIDA, NIGER STATE, NIGERIA.

• Authors : FALOLA, Abraham¹ ; OBALOLA, Tohib Oyeyode² ; MUKAILA, Ridwan³

• Source: Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development. 2023, Vol. 23 Issue 1, p203-210. 8p.

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Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.

• Authors : Lemon, Katherine N.¹ ; Nowlis, Stephen M.²

Subjects: *BRANDING (Marketing); *BRAND name products; *PRODUCT advertising

• Source: Journal of Marketing Research (JMR). May2002, Vol. 39 Issue 2, p171-185. 15p. 7 Charts.

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Contractual Arrangements in Franchising: An Empirical Investigation.

• Authors : Agrawal, Deepak¹; Lal, Rajiv²

Subjects: *RETAIL franchises; *BRANDING (Marketing); *BRAND name products

• Source: Journal of Marketing Research (JMR). May95, Vol. 32 Issue 2, p213-221. 9p. 1 Diagram, 3 Charts.

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A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility.

• Authors : PARK, CHAN SU¹; SRINIVASAN, V.²

Subjects: *BRAND equity; *BRANDING (Marketing); *CONSUMER behavior

• Source: Journal of Marketing Research (JMR). May94, Vol. 31 Issue 2, p271-288. 18p. 9 Charts.

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Analysis of Retailer Advertising Behavior.

• Authors : Massy, William F.¹; Frank, Ronald E.²

Subjects: *NEWSPAPER advertising; *BRANDING (Marketing); *SALES promotion

• Source: Journal of Marketing Research (JMR). Nov66, Vol. 3 Issue 4, p378-383. 6p. 3 Charts.

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ADVERTISING BRANDED PARTS TO CONSUMERS.

• Authors : Borden, Neil H.

Subjects: *PRODUCT acceptance; *BRANDING (Marketing); *BRAND name productsUNITED States

• Source: Harvard Business Review. Autumn1946, Vol. 25 Issue 1, p129-144. 16p.

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Antecedents of consumers’ Halal brand purchase intention: an integrated approach.

• Authors : Ali, Afzaal^1,2 ; Xiaoling, Guo^1,2 ; Sherwani, Mehkar^1,2

Subjects: *CONSUMER behavior; *BRANDING (Marketing); *BRAND loyaltyPAKISTAN

• Source: Management Decision. 2018, Vol. 56 Issue 4, p715-735. 21p.

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MARKETING PRACTICES OF FOOD MANUFACTURERS.

• Authors : Teele, Stanley F.; Bursk, Edward C.

Subjects: FOOD industry; MARKETING costs; PHYSICAL distribution of goodsUNITED States

• Source: Harvard Business Review. Spring44, Vol. 22 Issue 3, p358-376. 19p. 6 Charts.

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