Search Results

THE EFFECTS OF MARKETING AND BRANDING ON THE FINANCIAL PERFORMANCE OF AN ORGANIZATION.

• Authors : Zaharia, Constantin¹ ; Zaharia, Ioana¹; Tudorescu, Nicolae¹

• Source: Proceedings of the 3rd World Congress on the Advancement of Scholarly Research in Science, Economics, Law & Culture. 2009, p137-141. 5p.

Record details

TEORIA SEMIÓTICA CONTRA A BRANDING MYOPIA: UM MODELO INTEGRADO PARA CONSTRUÇÃO, ANÁLISE E GESTÃO DA MARCA.

• Authors : Lencastre, Paulo^1,2 ; Córte-Real, Ana^3,4

• Source: Pensamento & Realidade. 2009, Vol. 24 Issue 2, p11-27. 17p. 1 Illustration.

Record details

¿Qué busca el comprador de marcas de distribuidor? Caracterización del comprador de marca de distribuidor por beneficios buscados.

• Authors : Martos-Partal, Mercedes¹ ; González-Benito, Oscar¹

• Source: Universia Business Review. 2009, Issue 24, p76-95. 20p. 1 Color Photograph, 3 Charts.

Record details

PREKĖS ŽENKLO VALDYMO ANALIZĖ.

• Authors : Trakšelys, Kęstutis

• Source: Bridges / Tiltai. 2009, Vol. 47 Issue 3, p151-162. 12p.

Record details

SEGMENTING POTENTIAL EMPLOYEES ACCORDING TO FIRMS' EMPLOYER ATTRACTIVENESS DIMENSIONS IN THE EMPLOYER BRANDING CONCEPT.

• Authors : Tüzüner, V. Lale¹ ; Yüksel, Cenk Arsun²

• Source: Journal of Academic Research in Economics. Jun2009, Vol. 1 Issue 1, p46-61. 16p. 1 Diagram, 4 Charts.

Record details

Defining the essence of a university: lessons from higher education branding.

• Authors : Wæraas, Arild¹ ; Solbakk, Marianne¹

• Source: Higher Education (00181560). Apr2009, Vol. 57 Issue 4, p449-462. 14p.

Record details

Selling Hitler: propaganda and the Nazi brand.

• Authors : O'Shaughnessy, Nicholas¹

• Source: Journal of Public Affairs (14723891). Feb2009, Vol. 9 Issue 1, p55-76. 22p.

Record details

PERCEPÇÃO DE MARCA: UMA ANÁLISE DO VAREJO SUPERMERCADISTA TRADICIONAL DE ARACAJÚ APÓS AQUISIÇÕES DE EMPRESAS INTERNACIONAIS.

• Authors : dos Santos, Andréa Pinto Correia ; de Carvalho, Kleverton Melo ; dos Santos Morato, Rosinadja Batista

• Source: Internext: Revista Electrônica de Negócios Internacionais da ESPM. 1/1/2009, Vol. 4 Issue 1, p130-150. 21p. 2 Diagrams, 4 Charts.

Record details

WELL, THEY REALLY KNOW WHO THEIR AUDIENCE IS.

• Source: Print. Oct2009, Vol. 63 Issue 5, p66-87. 22p. 43 Color Photographs.

Record details

Brand New Campaign.

• Authors : Ries, Eric

• Source: PT: Magazine of Physical Therapy. Feb2009, Vol. 17 Issue 1, p20-29. 7p.

Record details