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Co-branding partner selection: The importance of belief revision.

• Authors : Lee, Chia-Lin¹; Decker, Reinhold²

Subjects: *CO-branding; *BRANDING (Marketing); *COOPERATIVE advertising

• Source: Journal of Business Economics & Management. Aug2016, Vol. 17 Issue 4, p546-563. 18p.

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SMALL FAMILY HOTELS IN DESTINATION BRANDING FUNCTION.

• Authors : Svetlacic, Robert; Primorac, Dinko; Siladev, Jasna Lasinger

Subjects: HOTELS; BRANDING (Marketing); BRAND name products

• Source: Economic & Social Development: Book of Proceedings; Jul2020, p345-357, 13p

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Brand building in stormy times.

• Authors : Heberle, Michael

Subjects: *BRANDING (Marketing); *FINANCIAL crises; *PRODUCT managementIRELAND

• Source: Checkout. Feb2009, Vol. 35 Issue 2, p42-44. 3p.

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Beyond the logo: Brand management for cities.

• Authors : Ashworth, Gregory; Kavaratzis, Mihalis¹

Subjects: *PRODUCT management; *BRANDING (Marketing); *LOGOS (Symbols)

• Source: Journal of Brand Management. Jul/Aug2009, Vol. 16 Issue 8, p520-531. 12p.

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International Branding Effectiveness: The Global Image of Nestlé's Brand Name and Employee Perceptions of Strategies and Brands.

• Authors : Banutu-Gomez, Michael Ba; Coyle, Patrick T.; Ebenhoech, Sandy J.

Subjects: *BRANDING (Marketing); *BRAND name products; *SALES promotion

• Source: Journal of Global Business Issues. Summer/Fall2009, Vol. 3 Issue 2, p17-24. 8p. 3 Charts.

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The Effect of Sales Promotion on Brand Awareness and Brand Loyalty: Assessment of Walia Beer Brand Management Practices.

• Authors : Tufa, Fikirte Belachew; Melese, Mesfin Workineh

Subjects: BRAND awareness; SALES promotion; BRAND loyalty

• Source: International Journal of Marketing & Business Communication; 2021, Vol. 10 Issue 1, p35-47, 13p

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Managing Brand Extension.

• Authors : Sharp, Byron M.¹

Subjects: *BRAND name products; *BRANDING (Marketing); *SALES promotion

• Source: Journal of Consumer Marketing. 1993, Vol. 10 Issue 3, p11-17. 7p. 1 Graph.

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Effects of Brand Placement Repetition on Cognitive Outcomes.

• Authors : Davtyan, Davit¹

Subjects: *BRANDING (Marketing); *ADVERTISING; *SALES promotion

• Source: AMA Winter Academic Conference Proceedings. 2020, Vol. 31, pAPM-9-APM-9. 1p.

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The Handbook of Field Marketing : A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

• Authors : Alison Williams; Roddy Mullin

Subjects: Sampling; Branding (Marketing); Direct marketingBUSINESS & ECONOMICS / Marketing / Direct; BUSINESS & ECONOMICS / Sales & Selling / General

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DATA - BASED DIFFERENTIATION.

• Authors : RAO, SANJAY K.

Subjects: MARKETING research; POSITIONING (Advertising); BRANDING (Marketing)

• Source: Marketing Insights. Spring2013, Vol. 25 Issue 1, p26-32. 7p. 1 Color Photograph, 2 Diagrams, 1 Graph.

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