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How to Write a Business Case for a WCM System.

• Authors : KAY, MARIANNE

• Source: EContent. Sep/Oct2017, Vol. 40 Issue 5, p10-11. 2p.

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CONTENT MARKETING METRICS THAT MATTER.

• Authors : MARTIN, ERIK J.

Subjects: CONTENT marketing; RATE of return; MARKETING management

• Source: EContent. Apr2016, Vol. 39 Issue 3, p10-14. 5p.

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Racing Post: A Case of Replacing a DIY Paywall.

• Authors : CRAMER, THERESA

Subjects: INTERNET paywalls; RACING Post (Newspaper); MPP Global (Company)

• Source: EContent. Sep/Oct2017, Vol. 40 Issue 5, p32-34. 3p.

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How to Launch an Influencer Campaign.

• Authors : CRAMER, THERESA

Subjects: MARKETING; ORGANIZATIONAL goals; BUSINESS success

• Source: EContent. Mar/Apr2017, Vol. 40 Issue 2, p36-38. 3p.

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Digital Publishing: Roping at the Goat Rodeo.

• Authors : LAPLANTE, MARY

• Source: EContent. Dec2011, Vol. 34 Issue 10, p30-31. 2p.

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Is Content a Sustainable Competitive Advantage?

• Authors : ROSE, ROBERT

• Source: EContent. Jun2015, Vol. 38 Issue 5, p24-24. 1p.

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CNET Drops TV Show to Focus on Broadband.

• Authors : Pack, Thomas

• Source: EContent. Nov2001, Vol. 24 Issue 9, p9. 2p. 1 Color Photograph.

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We Want Our Cheap TV!

• Authors : Smitha, Steve

• Source: EContent. Nov2001, Vol. 24 Issue 9, p52. 2p.

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Considerations for Profitable Business Models.

• Authors : Cohan, Peter S.

• Source: EContent. Feb/Mar2001, Vol. 24 Issue 1, p60. 2p.

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Why The Sound of Music Was Right (About Content Marketing).

• Authors : JOHNSTON, JOHN

Subjects: MUSIC; CONTENT marketing; MARKETING

• Source: EContent. Nov/Dec2017, Vol. 40 Issue 6, p26-27. 2p.

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