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Using visual metaphors in advertising campaigns to promote sustainable tourism

• Authors : Kamel, Noha

Subjects: Visual metaphors; Green advertising campaigns; Metaphorical themes

• Source: Tourism & Management Studies, ISSN 2182-8458, Vol. 20, Nº 4, 2024, pags. 85-98

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Using visual metaphors in advertising campaigns to promote sustainable tourism

• Authors : Noha Ahmed Kamel

Subjects: visual metaphors; advertising campaigns; metaphorical themes

• Source: Tourism & Management Studies, Vol 20, Iss 4, Pp 85-98 (2024)

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"Doing Good" versus "Being Good": The interplay between pride appeals and regulatory‐focused messages in green advertising.

• Authors : Hong, Ji Mi¹ (AUTHOR) ; Lim, Rachel Esther² (AUTHOR); Atkinson, Lucy³ (AUTHOR)

Subjects: *Pride & vanity; *Green product advertising; *Environmental responsibility

• Source: Journal of Applied Social Psychology. Nov2021, Vol. 51 Issue 11, p1089-1108. 20p. 6 Color Photographs, 1 Chart, 8 Graphs.

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Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development

• Authors : Schüller, David; Doubravský, Karel

Subjects: micro-enterprises; marketing communication; green advertising

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Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development

Subjects: micro-enterprises; marketing communication; green advertising

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Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development

Subjects: micro-enterprises; marketing communication; green advertising

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Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development

Subjects: micro-enterprises; marketing communication; green advertising

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Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development

Subjects: micro-enterprises; marketing communication; green advertising

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Marketing communication: Creating green advertising ADS

• Authors : Olja Milovanov; Ines Đokić

Subjects: green advertising; HF1-6182; Economics as a science

• Source: Ekonomski Pogledi, Vol 17, Iss 4, Pp 199-215 (2015)

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