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Academic Journal

Factors Affecting the Performance Marketing of Indonesian Farms Business in Entrepreneur Orientation

Subjects: entrepreneur competency; market orientation; marketing performance

  • Source: Almana: Jurnal Manajemen dan Bisnis, Vol 8, Iss 1, Pp 1-10 (2024)

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Academic Journal

Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Subjects: Social media marketing; Bibliometrics; VOSviewer

  • Source: Future Business Journal, Vol 10, Iss 1, Pp 1-16 (2024)

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Academic Journal

Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing

Subjects: social media marketing; consumer behaviour; social media intelligence

  • Source: Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 2, Pp 411-417 (2024)

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Academic Journal

How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty

Subjects: social media marketing activities; customer brand engagement; brand trust

  • Source: Profit: Jurnal Administrasi Bisnis, Vol 18, Iss 01, Pp 16-29 (2024)

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Academic Journal

THE ROLE OF BRAND TRUST IN MEDIATING INFLUENCE OF SOCIAL MEDIA MARKETING AND EWOM ON CULINARY PURCHASE DECISION IN BALI: A STUDY OF @FOODBALI SOCIAL MEDIA FOLLOWERS

Subjects: social media marketing; ewom; brand trust

  • Source: Eurasia: Economics & Business, Vol 78, Iss 12, Pp 8-26 (2023)

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Academic Journal

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION

Subjects: purchase decision; brand perception; social media marketing

  • Source: Jurnal Aplikasi Manajemen, Vol 21, Iss 3, Pp 818-829 (2023)

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Academic Journal

Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Subjects: Social media marketing; Destination attractiveness; Attitude to the positive impacts of tourism

  • Source: Future Business Journal, Vol 9, Iss 1, Pp 1-13 (2023)

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Academic Journal

Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited

Subjects: Social Media, Marketing Strategy, Sales Revenue; Management. Industrial management; HD28-70

  • Source: International Review of Management and Marketing, Vol 14, Iss 1 (2024)

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Academic Journal

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Subjects: digital marketing; Social Media Marketing Capabilities (SMMC); consumer-based brand equity

  • Source: Cogent Business & Management, Vol 10, Iss 3 (2023)

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Academic Journal

The Impact of Digital Marketing Channels on Consumer Buying Decision

Subjects: email marketing; social media marketing; search engine marketing

  • Source: Journal of International Business, Economics and Entrepreneurship, Vol 8, Iss 1, Pp 42-53 (2023)

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  • 1-10 of  607 results for ""Social media -- Marketing""