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Academic Journal

Providing a social media marketing model for businesses (Case study: organic web links advertising on Instagram)

Authors : Hanan Mehdi Sadegh al-Hasani; Maryam Emami Mibody

Subjects: marketing; social media; business

Source: New Applied Studies in Management, Economics & Accounting, Vol 6, Iss 3, Pp 104-114 (2023)

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Academic Journal

Social media from millenial generation perspective: Challenges or Opportunities?

Authors : Wiwin Juliyanti

Subjects: social media; economic literacy; lifestyle

Source: New Applied Studies in Management, Economics & Accounting, Vol 6, Iss 1, Pp 18-29 (2023)

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Academic Journal

Developing a model for customer brand engagement on social media in the banking industry

Authors : Ali Asghar Sajedifar; Zohreh Dehdashti Shahrokh

Subjects: social media; customer brand engagement; antecedents

Source: کاوش‌های مدیریت بازرگانی, Vol 14, Iss 30, Pp 1-28 (2023)

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Academic Journal

The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction

Authors : AbbasAli Rastgar; Morteza Maleki Minbashrazgah; Hadi Ghazvini

Subjects: customer intention; customer satisfaction; perceived value

Source: کاوش‌های مدیریت بازرگانی, Vol 13, Iss 26, Pp 533-560 (2022)

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Academic Journal

Designing a Customer Behavior Model for Online Social Media Using Big Databases

Authors : Esmaeil Malekakhlagh; Yousef Mohammadkarimi; Davood Talebi

Subjects: customer behavior; social media; bank

Source: کاوش‌های مدیریت بازرگانی, Vol 13, Iss 25, Pp 475-497 (2021)

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Academic Journal

The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance

Authors : Seyed Mohammadbagher Jafari; Zeinab Yaghobi Jahromi

Subjects: customer relationship management; social media technology; social customer relationship management

Source: کاوش‌های مدیریت بازرگانی, Vol 10, Iss 20, Pp 115-134 (2019)

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