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Tools of Engagement: The many layers of social media marketing.

• Authors : ESCOTO, ALLISON¹

• Source: American Libraries. Nov/Dec2022, Vol. 53 Issue 11/12, p44-45. 2p.

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Filterworld: How Algorithms Flattened Culture.

• Authors : Connelly, Jeff

• Source: Booklist; 1/1/2024-1/15/2024, Vol. 120 Issue 9/10, p10-11, 2p, 1 Color Photograph

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Top MARKETING TOOLS to know.

• Authors : Burke, Jennifer E.

Subjects: *Application software; *Computer graphics; *Libraries

• Source: Computers in Libraries. Sep2017, Vol. 37 Issue 7, p28-31. 4p. 8 Color Photographs.

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums.

• Authors : Haugh, Dana¹

• Source: Journal of the Medical Library Association. Oct2021, Vol. 109 Issue 4, p702-702. 1p.

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The Zen of Social Media Marketing: An Easier Way To Build Credibility, Generate Buzz, and Increase Revenue.

• Authors : Brink-Drescher, Judy¹

• Source: Library Journal. 5/1/2010, Vol. 135 Issue 8, p80-81. 2p.

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VIACOM EXPANDS DIGITAL FOOTPRINT.

• Source: CD Computing News. Jun2019, Vol. 33 Issue 6, pN.PAG-N.PAG. 1p.

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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, 2nd edition.

• Authors : Escoto, Allison¹

• Source: American Libraries. May2021, Vol. 52 Issue 5, p50-50. 1/3p.

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Performing social media analytics with Brandwatch for Classrooms: a platform review.

• Authors : McGuirk, Mike

Subjects: SOCIAL media; SOCIAL media in business; CUSTOMER experience

• Source: Journal of Marketing Analytics; Dec2021, Vol. 9 Issue 4, p363-378, 16p

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Gale Business Insights Handbook of Social Media Marketing.

• Authors : Kundanis, Barbara

• Source: Library Journal. 8/1/2013, Vol. 138 Issue 13, p120. 1p.

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Consumer engagement in social media brand communities ; A literature review

• Authors : Santos, Zélia Raposo; Cheung, Christy M. K.; Coelho, Pedro Simões ...

Subjects: Consumer engagement; Social media; Literature review

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