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Academic Journal

The importance of social media on the FMCG market in Bangladesh

Subjects: social media; marketing communication; bangladesh

  • Source: International Journal of Management and Economics, Vol 56, Iss 3, Pp 230-242 (2020)

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Academic Journal

The use of Social Media by Young Consumers in Purchasing Processes

Subjects: social media; consumer behaviour; young consumers

  • Source: Marketing of Scientific and Research Organizations, Vol 31, Iss 1, Pp 84-108 (2019)

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Academic Journal

The use of social media by young consumers in purchasing processes

Subjects: consumer behaviour; generation Z; marketing communication

  • Source: Marketing of Scientific and Research Organizations, Vol 31, Iss 1, Pp 83-108 (2019)

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Academic Journal

Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

Subjects: electronic word-of-mouth (ewom); hotel; online marketing

  • Source: International Journal of Management and Economics, Vol 53, Iss 4, Pp 93-114 (2017)

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