Search Results

Green Marketing: An Ethical and Anti-Environmental Resilient Approach for Sustainable Business.

• Authors : Chauhan, Sachin¹ ; Naznin²

• Source: Problems of Sustainable Development / Problemy Ekorozwoju. 2023, Vol. 18 Issue 2, p141-147. 7p.

Record details

CALENDAR.

• Source: Diverse: Issues in Higher Education. 3/28/2024, Vol. 41 Issue 1, p38-39. 2p.

Record details

Energy Usage and the Conserver Society: Review of the 1979 AMA Conference on Ecological Marketing.

• Authors : Henion II, Karl E.¹

Subjects: *ENERGY conservation; *MEETINGS; *MARKETINGAMERICAN Marketing Association

• Source: Journal of Consumer Research. Dec81, Vol. 8 Issue 3, p339-342. 4p.

Record details

Analyzing the Content of Marketing Journals to Assess Trends in Sales Force Research: 1980-1992.

• Authors : Bush, Man J.¹; Grant, K Stephen²

Subjects: *SALES personnel; *SALES management; *SELLINGAMERICAN Marketing Association

• Source: Journal of Personal Selling & Sales Management. Summer94, Vol. 14 Issue 3, p57-68. 12p. 7 Charts.

Record details

Comment by Frederick E. Webster, Jr.

• Authors : Webster Jr., Frederick E.^1,2

Subjects: *MARKETING; *MARKETING executives; *KNOWLEDGE managementAMERICAN Marketing Association

• Source: Journal of Marketing. Oct88, Vol. 52 Issue 4, p48-51. 4p.

Record details

Comment by Shelby D. Hunt.

• Authors : Hunt, Shelby D.¹

Subjects: *MARKETING; *KNOWLEDGE management; *MARKETING executivesAMERICAN Marketing AssociationJOURNAL of Marketing (Periodical)

• Source: Journal of Marketing. Oct88, Vol. 52 Issue 4, p42-47. 6p.

Record details

Comment by Robert A. Garda.

• Authors : Garda, Robert A.¹

Subjects: *MARKETING; *BUSINESS literature; *MARKETING literatureAMERICAN Marketing Association

• Source: Journal of Marketing. Oct88, Vol. 52 Issue 4, p32-41. 10p. 2 Diagrams, 1 Chart, 3 Graphs.

Record details

Comments on the AMA Task Force Study. (Comment by Gilbert A. Churchill, Jr).

• Authors : Churchill Jr., Gilbert A.¹

Subjects: *MARKETING; *PROFESSIONAL employees; *MARKETING researchAMERICAN Marketing Association

• Source: Journal of Marketing. Oct88, Vol. 52 Issue 4, p26-31. 6p. 3 Graphs.

Record details

Developing, Disseminating, and Utilizing Marketing Knowledge.

Subjects: *MARKETING; *BUSINESS schools; *PROFESSIONAL employeesAMERICAN Marketing Association

• Source: Journal of Marketing. Oct88, Vol. 52 Issue 4, p1-25. 25p. 1 Chart.

Record details

Tribute to Past Presidents of American Marketing Association.

• Authors : Hobart, Donald M.¹

Subjects: *ANNUAL meetings; *ADVERTISING executives; *INDUSTRIAL researchNEW York (N.Y.); NEW York (State); UNITED StatesAMERICAN Marketing Association...

• Source: Journal of Marketing. Oct65, Vol. 29 Issue 4, p25-28. 4p. 47 Black and White Photographs, 1 Chart.

Record details