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Healthcare Branding and Reputation Management Strategies for Organizational Success.

• Authors : Durmus Senyapar, Hafize Nurgul¹

• Source: Technium Social Sciences Journal. Mar2024, Vol. 55, p26-53. 28p.

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تأثيـر التسويق الخفي على قيمة العلامة التجارية من منظور العملاء: دراسة تطبيقية على قطاع صناعة الأجهزة الكهربائية في مصر

• Authors : إسماعيل, عبد الرحيم (AUTHOR)

• Source: Arab Journal of Administration. Mar2024, Vol. 44 Issue 1, p83-102. 20p.

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An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies.

• Authors : Elma, Orhan Emre¹ (AUTHOR) ; Stević, Željko² (AUTHOR) ; Baydaş, Mahmut¹ (AUTHOR)

• Source: Mathematics (2227-7390). Feb2024, Vol. 12 Issue 4, p520. 24p.

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Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model.

• Authors : Lee, Eunmi¹ (AUTHOR) ; Zhao, Li¹ (AUTHOR)

Subjects: *CONSUMER expertise; *BRAND equity; *HANDICRAFT

• Source: Sustainability (2071-1050). Jan2024, Vol. 16 Issue 1, p49. 20p.

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The Impact of Corporate Social Responsibility on Financial Performance and Brand Value.

• Authors : Zhang, Jing¹ (AUTHOR) ; Liu, Ziyang¹ (AUTHOR)

Subjects: *SOCIAL responsibility of business; *BRAND equity; *SOCIAL impact

• Source: Sustainability (2071-1050). Dec2023, Vol. 15 Issue 24, p16864. 20p.

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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship.

• Authors : Wang, Tao¹

• Source: Social Behavior & Personality: an international journal. Dec2023, Vol. 51 Issue 12, p1-8. 8p.

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Branding y percepción del valor de marca Apple en los usuarios de iPhone.

• Authors : Mayorga Escalada, Santiago¹ ; Lalwani Lalwani, Ronak¹

• Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. nov/dec2023, Vol. 28 Issue 55, p179-201. 23p.

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Assessment of Brand as Economic Value Asset.

• Authors : Rianto, Fera Puspita¹

Subjects: *BRAND equity; *INTELLECTUAL property; *VALUATION

• Source: KnE Social Sciences. 10/30/2023, p731-737. 7p.

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The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity.

• Authors : Rahmati, Soodabeh¹; Jafarloo, Hamid Reza Safari² ; Afroozeh, Mohammad Sadegh³

Subjects: *BRAND equity; *CONVENIENCE sampling (Statistics); *SPORTING goods

• Source: Sports Business Journal. Autumn2023, Vol. 3 Issue 4, p29-48. 20p.

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Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League).

• Authors : Jaberi, Akbar¹

Subjects: *SOCCER teams; *BRAND equity; *SOCCER fansIRAN

• Source: Sports Business Journal. Autumn2023, Vol. 3 Issue 4, p13-28. 16p.

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