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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory

• Authors : Shelby D. Hunt

Subjects: HF5415BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Economics / General

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Journal of marketing theory and practice. [electronic resource].

• Authors : Association of Marketing Theory and Practice (U.S.); Society for Marketing Advances.

Subjects: Marketing -- Periodicals; Marketing research -- Periodicals; Marketing -- Périodiques

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Application effect of marketing theory of 4Cs of dietary guidance in patients with dysphagia after first-ever stroke (基于市场营销4C理论在首发脑卒中后吞咽障碍患者饮食指导中的应用效果)

• Authors : TAN Bihai (谭碧海); WU Shifang (吴世芳); DENG Yingxiu (邓颖秀)

Subjects: marketing theory of 4cs; stroke; dysphagia

• Source: 中西医结合护理, Vol 10, Iss 1, Pp 153-158 (2024)

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Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory.

• Authors : Qian, Wenjie¹ (AUTHOR); Mao, Jianhua² (AUTHOR)

• Source: Behavioral Sciences (2076-328X). May2023, Vol. 13 Issue 5, p416. 23p.

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Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice

• Authors : Egan-Wyer, Carys; Bertilsson, Jon

Subjects: Samhällsvetenskap; Ekonomi och näringsliv; Företagsekonomi

• Source: Consumer Culture Theory Conference 2023 (CCTC2023),Lund, Sweden,--. :1-17

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MARKETING THEORY AND BIG DATA

• Authors : Lukosius, Vaidas; Hyman, Michael R.

• Source: The Journal of Developing Areas, 2019 Oct 01. 53(4), 217-228.

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Crossing wires: short-circuiting marketing theory

• Authors : Coffin, Jack; Eichert, Christian A.; Bettany, Shona

Subjects: Sexuality; short-circuiting; hierarchies

• Source: Marketing Theory. 22(2):275-292

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The shocks and integrations of COVID-19 pandemic on Chinese agricultural markets: comparative empirical evidence from China and other countries.

• Authors : Xiaokang Hou¹; Guoqiang Cheng¹ ; Tianjun Liu²

Subjects: *AGRICULTURAL marketing; *COVID-19 pandemic; *EXPORT marketingCHINA; INDIA

• Source: Ciência Rural. 2024, Vol. 54 Issue 6, p1-13. 13p.

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A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.

• Authors : Chen, Jie¹ (AUTHOR); Zhang, Yangting¹ (AUTHOR); Cai, Han¹ (AUTHOR)

• Source: Behavioral Sciences (2076-328X). Mar2024, Vol. 14 Issue 3, p243. 25p.

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The transformative impact of the circular economy on marketing theory

• Authors : Mostaghel, Rana, 1981; Oghazi, Pejvak; Lisboa, Ana

Subjects: Circular Economy; Marketing; Strategy

• Source: Technological forecasting & social change. 195

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