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Advertising.
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Advertising.

  • Advertising is the process of making potential consumers aware of a product, including goods and services, and describing the manifestation ... More
  • Salem Press Encyclopedia, 2023. 3p.
Editorial & Opinion

Time for New Zealand to ban direct-to-consumer advertising of prescription medicines.

  • Authors : Menkes DB; The University of Auckland, Waikato Clinical Campus, Hamilton.; Mintzes B

Subjects: Direct-to-Consumer Advertising* ; Prescription Drugs*; Humans

  • Source: The New Zealand medical journal [N Z Med J] 2023 May 12; Vol. 136 (1575), pp. 7-9. Date of Electronic Publication: 2023 May 12.Publisher: Pasifika Medical Association Group Country of Publication: New Zealand NLM ID: 0401067 Publication Model: Electronic Cited Medium: Internet

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Academic Journal

Direct-to-consumer prescription medication advertisements on social media: The role of social factors.

  • Authors : Fogel J; Department of Business Management, Brooklyn College of the City University of New York, Brooklyn, NY, USA.; Shraybman-Buynova J

Subjects: Social Media* ; Prescription Drugs* ; Direct-to-Consumer Advertising*

  • Source: Health marketing quarterly [Health Mark Q] 2023 Apr-Jun; Vol. 40 (2), pp. 190-205. Date of Electronic Publication: 2021 Dec 05.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1545-0864

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Academic Journal

A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume.

  • Authors : Courbet D; Aix-Marseille Univ, Université de Toulon, IMSIC, InCIAM, Marseille, France. .; Département Techniques de Commercialisation, Aix-Marseille University, IUT d'Aix-en-Provence, 413 Avenue Gaston Berger, Aix-en-Provence, 13100, France. .

Subjects: Advertising* ; Consumer Behavior*; Humans

  • Source: The international journal of behavioral nutrition and physical activity [Int J Behav Nutr Phys Act] 2024 Apr 15; Vol. 21 (1), pp. 38. Date of Electronic Publication: 2024 Apr 15.Publisher: BioMed Central Country of Publication: England NLM ID: 101217089 Publication Model: Electronic Cited Medium: Internet ISSN: 1479-5868

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Academic Journal

Differences in children's exposure to television advertising of unhealthy foods and beverages in Spain by socio-economic level.

Subjects: Advertising* ; Pediatric Obesity*/Pediatric Obesity*/Pediatric Obesity*/epidemiology ; Pediatric Obesity*/Pediatric Obesity*/Pediatric Obesity*/prevention & control

  • Source: BMC public health [BMC Public Health] 2024 Mar 07; Vol. 24 (1), pp. 739. Date of Electronic Publication: 2024 Mar 07.Publisher: BioMed Central Country of Publication: England NLM ID: 100968562 Publication Model: Electronic Cited Medium: Internet ISSN: 1471-2458

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Academic Journal

Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis.

  • Authors : Rodrigues MB; Department of Nutrition, Federal University of Minas Gerais (UFMG), Av. Alfredo Balena 190, 30130-100, Belo Horizonte, Minas Gerais, Brazil.; de Paula Matos J

Subjects: Advertising* ; COVID-19*/COVID-19*/COVID-19*/epidemiology; Humans

  • Source: BMC public health [BMC Public Health] 2024 Feb 26; Vol. 24 (1), pp. 618. Date of Electronic Publication: 2024 Feb 26.Publisher: BioMed Central Country of Publication: England NLM ID: 100968562 Publication Model: Electronic Cited Medium: Internet ISSN: 1471-2458

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Academic Journal

Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility.

  • Authors : Ju I; Brian Lamb School of Communication, Purdue University.; Park T

Subjects: Direct-to-Consumer Advertising* ; Prescription Drugs*; Adult

  • Source: Health communication [Health Commun] 2022 Nov; Vol. 37 (13), pp. 1694-1703. Date of Electronic Publication: 2021 Apr 25.Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet

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Academic Journal

Empowering precise advertising with Fed-GANCC: A novel federated learning approach leveraging Generative Adversarial Networks and group clustering.

  • Authors : Su C; Guangxi Vocational & Technical Institute of Industry, Nanning, Guangxi, China.; Wei J

Subjects: Advertising*; Algorithms ; Cluster Analysis

  • Source: PloS one [PLoS One] 2024 Apr 10; Vol. 19 (4), pp. e0298261. Date of Electronic Publication: 2024 Apr 10 (Print Publication: 2024).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet

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Academic Journal

Picture analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic.

  • Authors : Mohamadpour F; Department of Community Medicine, School of Medicine, Shiraz University of Medical Sciences, Shiraz, Iran.; Askarian A

Subjects: Advertising*/Advertising*/Advertising*/methods ; COVID-19*/COVID-19*/COVID-19*/epidemiology ; COVID-19*/COVID-19*/COVID-19*/prevention & control

  • Source: Scientific reports [Sci Rep] 2024 Mar 15; Vol. 14 (1), pp. 6310. Date of Electronic Publication: 2024 Mar 15.Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN:

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Academic Journal

TMH: Two-Tower Multi-Head Attention neural network for CTR prediction.

  • Authors : An Z; Department of Computer Science, Hanyang University, Seoul, South Korea.; Joe I

Subjects: Advertising* ; Labor, Obstetric*; Pregnancy

  • Source: PloS one [PLoS One] 2024 Mar 15; Vol. 19 (3), pp. e0295440. Date of Electronic Publication: 2024 Mar 15 (Print Publication: 2024).Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet

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Academic Journal

High rates of International Code violations: a cross-sectional study in a region of Canada with low breastfeeding rates.

  • Authors : Barry S; Division of Population Health and Applied Health Sciences, Faculty of Medicine| Memorial University of Newfoundland, A1B 3V6, St. John's, Newfoundland and Labrador, Canada.; Buckle H

Subjects: Breast Feeding* ; Advertising*; Infant

  • Source: BMC research notes [BMC Res Notes] 2024 Mar 12; Vol. 17 (1), pp. 71. Date of Electronic Publication: 2024 Mar 12.Publisher: Biomed Central Country of Publication: England NLM ID: 101462768 Publication Model: Electronic Cited Medium: Internet ISSN: 1756-0500

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  • 1-10 of  1,431,827 results for ""Advertising""