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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics.

• Authors : Majeed, Muhammad Ussama¹ (AUTHOR); Aftab, Hira² (AUTHOR) ; Arslan, Ali³ (AUTHOR)

Subjects: *LUXURY; *CONSUMER behavior; *BRAND awarenessPAKISTAN

• Source: PLoS ONE. 2/23/2024, Vol. 19 Issue 2, p1-26. 26p.

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Intel Inside: The Linguistic Properties of Effective Slogans.

• Authors : Hodges, Brady T (AUTHOR) ; Estes, Zachary (AUTHOR); Warren, Caleb (AUTHOR)

Subjects: *SLOGANS; *LINGUISTICS; *CONSUMER attitudes

• Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p865-886. 22p.

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The Effect of Digital Marketing (Digital Marketing in Android Platform) on Brand Awareness on E-Commerce.

• Authors : Novita, Diana¹ ; Andriani, Jeni²; Herwanto, Agus¹

Subjects: *INTERNET marketing; *BRAND awareness; *SMALL business marketingINDONESIA

• Source: KnE Social Sciences. 1/3/2024, p997-1002. 6p.

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The Influence of Social Media Marketing Activities on Purchase Intention: A Study of the E-Commerce Industry.

• Authors : Hassim, Affendy Abu¹ ; Shamsudin, Mohd Farid² ; Zandi, Gholamreza²

Subjects: *ELECTRONIC commerce; *BRAND awareness; *QUESTIONNAIRES

• Source: Journal of Information Technology Management (JITM). 2024, Vol. 16 Issue 1, p201-216. 16p.

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The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam's domestic fashion brands.

• Authors : Vo Minh Sang¹ ; Nguyen Mai Tran¹; Le Tuong Vi¹

Subjects: *SOCIAL media in marketing; *BRAND awareness; *INTENTIONVIETNAM

• Source: KnE Social Sciences. 12/7/2023, p555-572. 18p.

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THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND BRAND EQUITY ON BRAND ATTITUDE AND ITS IMPACT ON INTEREST IN BUYING MOTORCYCLE BRANDS.

• Authors : Rumra, Amir¹ ; Muhrim, Noersyam¹

• Source: Jurnal Syntax Admiration. Nov2023, Vol. 4 Issue 11, p2063-2082. 20p.

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UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM.

• Authors : Safitri, Camila¹ ; Alvin, Silvanus¹

• Source: Cerdika : Jurnal Ilmiah Indonesia. Sep2023, Vol. 3 Issue 9, p857-866. 10p.

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Social Media Marketing to Brand Awareness in Private University.

• Authors : Rohandi, Mochamad Malik Akbar¹ ; Hasanah, Eneng Nur¹; Gumilar, Eka Tresna¹

Subjects: *SOCIAL media in marketing; *BRAND awareness; *HOUSE brandsX Corp. ; META Platforms Inc. ; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: KnE Social Sciences. 10/30/2023, p1-14. 14p.

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Perfumer & Flavorist+ Unveils 2024 Themes: Want to expand your brand awareness through an upcoming issue of P&F+? Interested in contributing? Take a look!

Subjects: *FUNCTIONAL beverages; *PERFUMERS; *BRAND awareness

• Source: Perfumer & Flavorist. Oct2023, Vol. 48 Issue 10, p52-56. 4p.

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Impact of Promotional Material on Sales of the Pharmaceutical Industry (A Comparative Study of the Leading Multinational and National Pharmaceutical Industry in Pakistan).

• Authors : Khan, Azeem Ahmed¹ ; Ali, Tahir¹

• Source: International Journal of Health & Economic Development. Jul2023, Vol. 9 Issue 2, p15-27. 15p.

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