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The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants.

• Authors : Chen, Yu-Heng¹ (AUTHOR)

Subjects: *ASIANS; *MARKETING; *SUSTAINABLE development

• Source: Sustainability (2071-1050). Apr2024, Vol. 16 Issue 7, p2815. 24p.

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How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective.

• Authors : Mardon, Rebecca (AUTHOR) ; Cocker, Hayley (AUTHOR); Daunt, Kate (AUTHOR)

Subjects: *INFLUENCER marketing; *BUSINESSPEOPLE; *ENTREPRENEURSHIPYOUTUBE (Web resource)

• Source: Journal of Consumer Research. Oct2023, Vol. 50 Issue 3, p617-644. 28p. 4 Color Photographs, 3 Charts.

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Systematic Literature Review: The Methodology Applied for Social Media Marketing Research.

• Authors : Dewi, Yana Respati¹ ; Parahiyanti, Cesya Rizkika¹; Lomi Nyoko, Antonio Eli²

Subjects: *SOCIAL media in marketing; *BUSINESSPEOPLE; *MARKETING researchX Corp. ; META Platforms Inc.

• Source: KnE Social Sciences. 1/24/2024, p286-293. 8p.

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DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE.

• Authors : Protopapa, Ilia¹, ; Plangger, Kirk¹,

• Source: Marketing Education Review; Spring2023, Vol. 33 Issue 1, p1-6, 6p, 1 Diagram, 2 Charts

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I Don't Need a Degree, I've Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media.

• Authors : Roccapriore, Ashley Y.¹ (AUTHOR) ; Pollock, Timothy G.² (AUTHOR)

Subjects: *INFLUENCER marketing; *BUSINESSPEOPLE; *SOCIAL media in businessINSTAGRAM (Web resource)

• Source: Academy of Management Journal. Jun2023, Vol. 66 Issue 3, p979-1006. 28p. 4 Color Photographs, 3 Charts.

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Copywriting Marketing in Reaching the Target Market.

• Authors : Sofyan, Aning¹ ; Yuniati, Yenni¹; Ratnasari, Anne¹

Subjects: *TARGET marketing; *BUSINESSPEOPLE; *BUSINESS skillsJAWA Barat (Indonesia)

• Source: KnE Social Sciences. 10/30/2023, p466-475. 10p.

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Assistance and Empowerment of MSMEs: Application of Information Technology (E-Commerce) in Increasing MSME Income in Ciburial Tourism Village.

• Authors : Nurleli¹ ; Kuntorini, Ririn Sri¹; Halimatusadiah, Elly¹

Subjects: *INFORMATION technology; *BUSINESSPEOPLE; *SMALL business

• Source: KnE Social Sciences. 10/30/2023, p1420-1427. 8p.

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Increasing Mocaf-based Businesses in West JAVA.

• Authors : Oktini, Dede R.¹ ; Nugraha, Yudha Dwi¹; Roosalyn, Allya¹

Subjects: *BUSINESSPEOPLE; *ONLINE education; *INTERNET marketingJAWA Barat (Indonesia)

• Source: KnE Social Sciences. 10/30/2023, p127-144. 18p.

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GİRİŞİMCİ PAZARLAMA: BOYUTLARI, AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE.

• Authors : GEDİK, Yasemin¹

• Source: Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi. Jul2023, Vol. 15 Issue 3, p286-311. 26p.

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The Impact of Marketing Communication and Islamic Financial Literacy on Islamic Financial Inclusion and MSMEs Performance: Evidence from Halal Tourism in Indonesia.

• Authors : Mujiatun, Siti¹ (AUTHOR) ; Trianto, Budi² (AUTHOR) ; Cahyono, Eko Fajar^3,4 (AUTHOR)

Subjects: *MARKETING; *FINANCIAL literacy; *COMMUNICATION in marketingINDONESIA

• Source: Sustainability (2071-1050). Jul2023, Vol. 15 Issue 13, p9868. 20p.

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