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Academic Journal

Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study.

Authors : Rejer I; Department of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, 70-310 Szczecin, Poland.; Jankowski J

Subjects: Marketing* ; Advertising*; Humans

Source: Sensors (Basel, Switzerland) [Sensors (Basel)] 2024 Jan 14; Vol. 24 (2). Date of Electronic Publication: 2024 Jan 14.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101204366 Publication Model: Electronic Cited Medium: Internet ISSN: 1424-8220

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Academic Journal

Stressors Length and the Habituation Effect-An EEG Study.

Authors : Rejer I; Department of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, 70-310 Szczecin, Poland.; Wacewicz D

Subjects: Electroencephalography* ; Habituation, Psychophysiologic*/Habituation, Psychophysiologic*/Habituation, Psychophysiologic*/physiology; Humans

Source: Sensors (Basel, Switzerland) [Sensors (Basel)] 2022 Sep 10; Vol. 22 (18). Date of Electronic Publication: 2022 Sep 10.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101204366 Publication Model: Electronic Cited Medium: Internet ISSN: 1424-8220

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Academic Journal

Eye-Tracker Study of Influence of Affective Disruptive Content on User's Visual Attention and Emotional State.

Authors : Lewandowska A; Computer Science and Information Technology, West Pomeranian University of Technology, 70-310 Szczecin, Poland.; Rejer I

Subjects: Emotions* ; Eye Movements*; Advertising

Source: Sensors (Basel, Switzerland) [Sensors (Basel)] 2022 Jan 11; Vol. 22 (2). Date of Electronic Publication: 2022 Jan 11.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101204366 Publication Model: Electronic Cited Medium: Internet ISSN: 1424-8220

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